CLASS FOR INDEPENDENT DESIGNERS
A signature online course, empowering you to break through barriers and grow your fashion brand from concept to sales.
CREATED BY A PRACTICING FASHION DESIGNER
TAMRIKO KEBURIA: DESIGNER, MARKETER, TRAINER
COURSE CREATOR
London-based fashion designer
Founder, Tamar Keburia brand
15+ years in marketing
Advertising and branding strategist
Educator in creative industries
Fashion entrepreneur and innovator
INSIDER INSIGHTS AND PRACTICAL KNOWLEDGE
Session 1: Know Your Audience and Craft Your Unique Style
- Let's Kick Off: Welcome and Seminar Introduction
- Who Are You Designing For? Getting to Know Your Target Audience (TA)
- The Key Role of Audience Insight: Why Knowing Your Audience is Everything
- What's Your Style? Defining Your Product Identity
- Unleash Your Unique Selling Proposition (USP): Stand Out Like a Star
- Niche or Mass Market? Time to Decide Your Path
Session 2: Scoping Out the Competition
- Spy Time: Understanding Your Competition
- Riding the Trends: Staying Relevant and Ahead of the Curve
- Gathering Gold Nuggets: Market Insights and Data Mining
- What's the Cost? Assessing the Cost of Doing Business and Entering New Markets
Session 3: Collection Concept and Planning
- Dream Big: Generating Inspiring Ideas for Your Collection
- Visualizing the Magic: Creating Moodboards and Design Concepts
- Making a Plan: Strategic Collection Planning
Session 4: Playing with Colors and Sourcing Fabrics
- It's All About Color: Picking the Perfect Palette
- The Hunt: Finding Fabrics, Materials, and Suppliers
- Stay Fresh: Keeping Up with Material and Color Trends
- What's on the Rail? Mastering Merchandising Basics
Session 5: From Sketch to Sample
- Get Creative: Sketching Your Collection
- Perfecting the Fit: Prototyping and Iterating Like a Pro
- Quality Matters: Testing, Feedback, and Refinement
- The Cost of Timeliness: Managing Deadlines and Budgets
Session 6: Presenting Your Collection and Making Sales
- Picture Perfect: Creating Stunning Lookbooks and Line Sheets
- Sales and Marketing Magic: Strategies for Success (Agents, PR, Buyers, and More)
- Orders In, Money In: Turning Sales into Cash Flow
Session 7: Making It Real
- Let's Produce: Preparing for Production and Manufacturing
- Quality Check: Keeping Standards High from Start to Finish
- It’s on the Way: Mastering Shipping and Distribution
- Money Management: Cash Flow—Magic or Tragedy?
LEARNING DETAILS
- 7 online 2-hour classes
- 10 practical assignments
- Pair-based projects
- Private class chat
- Homework focused on practical collection development
COURSE CATALOG
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Dresscussioon Online Course - February 2025
Regular price £500.00 GBPRegular priceUnit price per -
3 Months Private Mentorship
Regular price £3,000.00 GBPRegular priceUnit price per -
1-Hour Private Consultancy
Regular price £115.00 GBPRegular priceUnit price per
Who Should Take This Course?
It is for Independent Fashion Designers who want to elevate their brand, create impactful collections, and confidently navigate the business side of fashion, but may feel they lack practical skills or have doubts about where to start.
Why should I take this course?
- This course is designed to help you grasp the essentials of fashion business, preparing you to confidently enter and navigate the industry.
- By the end, you’ll have a clear understanding of your product, target audience, pricing, market positioning, and effective promotion and sales strategies.
- Most importantly, this course goes beyond the basics — sharing insider insights, practical knowledge, and the valuable nuances that you won’t find in standard textbooks.
How Long Is the Course?
The course spans 4 weeks, with a total of 7 online sessions, held twice a week. Each session lasts about 2 hours, providing an intensive, focused learning experience designed to keep you progressing steadily throughout the month.
What’s the Main Value of This Course?
The main value lies in the insider knowledge shared by an active designer—real-world insights, practical nuances, and trade secrets you won’t find in textbooks or standard video lessons. This course goes beyond theory, giving you access to the true, behind-the-scenes experience of the fashion industry.